7 Simple ways to work on business growth
Generating new business to grow your customer base is crucial for business success, but so is taking exceptional care of the customers you already have. Both goals have their challenges.
These seven ideas are aimed at helping your grow your customer base while also retaining your valuable customers. If you want to talk about how to make these actions a reality in YOUR business, get in touch with a Prime Strategies business advisor near you today.
1. Get a crystal clear picture of who your customers are
Define your target client base and your actual client base and write down who those people are. Are they the same?
Define your customer’s needs and match those against your products and services – do they meet those needs? Can you tailor or adjust your offering to meet your client’s requirements? Or, are you targeting the wrong market? Can you personalise your services for your clients? Ask your clients for feedback, and put plans in place to act on that.
2. Define ‘great customer service’ – and deliver that
Aim for exceptional customer service every time. Your customers will give you extra loyalty and leeway and refer new business to you.
3. Nurture your existing customers and constantly look for new business opportunities
Nurturing existing customers means regular contact, and preferential treatment. Make sure that they get the opportunity to take up promotions as well, they should not be penalised for giving you business for longer than new clients.
It is equally important to target new opportunities and build your customer base. Make sure you have a defined strategy in place for bringing on new clients.
4. Put measures in place for each initiative and learn from successes and failures
What works? Are your marketing activities successful? Don’t hesitate to experiment; but always track the effect this has. Refine your approach regulaly and focus your resources on the actions that achieve the best results.
5. Use your online presence to promote your brand
Social media can help you to build your business profile and attract new customers, and opens up a communication channel to hear what your market wants. It’s essential that your online presence is coherent and on brand, from your website to Adwords and Instagram.
6. Attend networking events and host events
Invest in building connections and extending networks – there is no substitute for personal connections in business. Relationships naturally build business reputation. Hosting events for your customers and their connections demonstrates your network and creates sales opportunities while establishing your brand as a business leader.
7. Give something back to your community and local charities
Generosity through sponsorship of a relevant event or supporting local talent is a brilliant way to grow positive brand awareness organically in your local community and attract new customers.
As always, if you want to talk about how to reach out and connect with new clients, our team are here to support your business growth.